Articles Tagged ‘Mosaic’
Crown Royal’s whisky barrel truck drives XM campaign
A barrel-shaped whiskey truck is hitting the road, offering immersive experiences for locals.
Spotted! Guinness installs heritage holiday pop-up
The experience is supported by OOH and spots in the Montreal Metro and Uber.
Canada Dry launches ginger beer with spicy social game
The game, which also includes OOH, digital and influencers, is a first for the brand.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
Intel launches interactive art exhibit
The experience is part of a broader campaign that promotes the brand’s new mobile processors.
PepsiCo and Labatt Breweries launch new product with a 360 campaign
The media plan includes social media spots, OOH ads and influencer collaborations.
IG launches CBC series to show the impact of community support
“The Dream Team” features entrepreneurs across Canada getting financial advice in pursuit of their goals.
Behind Google’s new FLoC timeline
Delaying the phaseout of cookies is being received by the industry as a “gift of time” to get strategies for the new world of targeting right.
Bell Media partners with Kraft Heinz to play across Canada
Kraft Heinz Project Play, a sporting initiative to improve facilities in Canadian communities, now in its eleventh year.
Spotted! Brands travel to Toronto for NHL centennial
For Reese’s and Tim Horton’s, pairing with hockey is nothing new, but Mitsubishi used the experience as an opportunity to try something new.
Kraft Heinz Project Play returns for year nine
Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.
Spotted! BMO banks on wishes
For its bicentennial, the brand has unveiled a 17-foot “wish fountain” that merges the digital and physical world.
Diet Coke launches social gifting with Twitter Canada
The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.
Spotted! Microsoft’s frozen moment
Xbox promotes its newest game with an experience that’s paused in time.
Spotted! What’s going on inside Stella Artois’ tent?
Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.
