Articles Tagged ‘Mosaic’
Samsung Canada goes national for launch
The electronics company held concurrent events in Toronto, Montreal and Vancouver, complete with a hologram of Feist playing all three shows at once.
Spotted! Alexander Keith’s hits the road
MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.
Alexander Keith’s introduces new brews
The Labatt brand will promote its Hop Series ales with a campaign that focuses on educating consumers about the brewing process.
Jolly St. MiC: Target Holiday Road Trip hits Toronto
The retailer’s latest experiential campaign will be offering Torontonians Starbucks gift cards, Target swag, a downtown shuttle service and holiday tunes.
Target spreads the holiday cheer
The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.
Newad names new director
Anand Puran joins the company as director of experiential marketing in Central Canada.
Target-ing consumers on the beach
The retailer talks to MiC about plans for this weekend’s branded beach events as it gears up for its 2013 Canada launch.
Spotted! Consumers get a dose of fame from Jell-O
The Kraft Canada brand set up a vending machine in Yonge-Dundas Square yesterday, giving bystanders the chance to have their faces projected on a massive digital billboard.
Spotted! WestJet brings a taste of New York to Toronto
Ambassadors dressed as the Statue of Liberty and King Kong were seen on the streets this morning handing out flight tickets to NYC.
Spotted! Michelob Ultra targets health-conscious drinkers
The new light beer has arrived in Canada with a marathon-style sampling station and multi-platform campaign.
The Verdict: Coca-Cola Zero attempts the impossible
The brand talks to MiC about its campaign that brought the Toronto Maple Leaf experience to everyday hockey players.
