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Copied from Playback - Olympic Rings

CBC goes cross-platform for Sochi sponsorships

Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.

sickkids real life heroes

SickKids brings cinema audience to their feet

SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.


Microsoft narrows its focus

Microsoft lasers in on professionals with families and “multi-dimensional lifestyles” for its new Surface 2 tablet digital campaign.


Infiniti creates a between-screen conversation

The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.


Microsoft Advertising names new marketing director

Lynne Clarke has been promoted to the position, replacing Jacqueline O’Sullivan who is moving to the global office in London.


In a TIFF: live blogs the fest

Mercedes-Benz has signed on as the title sponsor for this year’s coverage.