Articles Tagged ‘MTM’
All streamed out? SVOD growth stalls: MTM
Paid TV subscriptions have fallen from 82% a decade ago to just 60% today.
MTM: Canadian newcomers seeking jobs online, pursuing degrees
MTM’s report found younger newcomers are more than twice as likely to enroll in university than college.
Canadians streamlining SVOD subs: MTM report
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.
More Canadian youth are watching TV in their second language
According to a new MTM report, about 30% of English-speaking respondents in the Atlantic region consume content in French.
More than 1 in 5 Canadians watch FAST channels: Report
According to MTM’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.
From Gen Z to affluent Canadians, a look at who’s using gen AI tools
Use of generative AI tools also skews higher among well-educated Gen Zs who are heavy internet users.
CTV most popular among Millennials and Gen Xers
According to MTM’s latest report, the growth of connected TV has mirrored the popularity of SVOD, with three quarters of anglophones now using it.
What content do newcomers consume on TV and audio platforms?
MTM’s latest report provides a glimpse into the preferences of this demo compared to those born in Canada.
While radio is in decline, Canadians are still tuning in: report
The latest MTM research finds that seven in 10 Anglophones continue to listen to AM/FM radio.
Newcomers prefer Connected TV over Linear: MTM report
Non-Canadian-born residents are more inclined to own mobile devices than TVs.
Fewer Canadians are subscribing to SVODs: MTM
Almost a quarter of households have altered their streaming services to save money.
Almost a third of youth have played a game on Netflix via connected TV
MTM publishes its first report on the media consumption habits of young people.
