Articles Tagged ‘MTM Jr.’


Canadian kids prefer watching content on bigger screens

Cell phone use among children is quite high, but TV sets are still the most popular way to watch SVOD content like Netflix or Disney+.


Canadian kids spend less time watching linear TV as they age

The latest MTM Jr. report found traditional TV is more popular with young children, while teens say they spend more time with SVODs.


One third of young gamers also watch streaming content

MTM Jr. provides a snapshot of adoption and engagement of gaming among children under 18 in the anglophone market


Streaming is king, but radio still has a place with Canadian teens

The latest MTM Jr. report dives into the audio habits of kids and teens, showing that YouTube is a major player while podcasts have yet to take off.