Articles Tagged ‘MTM Jr.’

More than 1 in 5 Canadians watch FAST channels: Report
According to MTM’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.

How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.

Only a third of youth consume news today compared to half in 2022
The most recent MTM Jr. report looks at how the youngest Canadians interact with news.

How many kids in Canada are connecting with video games?
The latest MTM Jr. report finds that esports is less popular than gameplay streaming among kids and teens.

A look at youth podcast audiences
While not as popular as streaming or radio, MTM finds that the format has its place in kids’ audio consumption.

Canadian kids prefer watching content on bigger screens
Cell phone use among children is quite high, but TV sets are still the most popular way to watch SVOD content like Netflix or Disney+.

Canadian kids spend less time watching linear TV as they age
The latest MTM Jr. report found traditional TV is more popular with young children, while teens say they spend more time with SVODs.

One third of young gamers also watch streaming content
MTM Jr. provides a snapshot of adoption and engagement of gaming among children under 18 in the anglophone market

Streaming is king, but radio still has a place with Canadian teens
The latest MTM Jr. report dives into the audio habits of kids and teens, showing that YouTube is a major player while podcasts have yet to take off.