Articles Tagged ‘MTM-OTM’
Who is the modern Canadian news consumer?
A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.
Just who is the mobile-only Canadian?
Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.
Most OTT users still subscribe to TV: study
Media Technology Monitor dives into OTT audiences, brands and platforms.
Visible minorities watch less TV, but Snap more: study
The MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain apps.
Social networking continues to rise: study
The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.
Spotify gaining in the battle for listeners: study
According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.
Streaming TV on smartphones saturating: study
A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.
Skinny basic’s appeal is still slim: report
The MTM’s newest report shows that awareness of the offering is moderate, and it’s not winning back cord-cutters.
Streaming music services growing in popularity: study
Plus, despite the global reach of online radio, listeners still prefer local content.
Nearly one third of Canadians watch sports every day: study
A new study by the MTM also found that Canadians also have a significant appetite for amateur sports.
Online video penetration flat: study
The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.
Tablet penetration stabilizes: study
The MTM’s new study shows that as the lines blur between tablets and other devices, the popularity of the mid-sized option may have peaked.
As alternative services gain popularity, radio remains dominant: study
The market penetration of both online radio and traditional receives have held steady over the past few years – but the heaviest consumers aren’t exclusive to one platform.
Cable in decline, but still the number-one TV delivery method: study
Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.
