Articles Tagged ‘MTM’

pexels-ketut-subiyanto-4350199

How do new Canadians get their news?

Research from MTM shows that newcomers trust Canadian outlets as much, if not more, than international ones.

pexels-eren-li-7241551

Streaming is king, but radio still has a place with Canadian teens

The latest MTM Jr. report dives into the audio habits of kids and teens, showing that YouTube is a major player while podcasts have yet to take off.

pexels-koolshooters-6976096

What do people do when they avoid advertising?

An MTM report aims to profile how Canadians react when they see TV ads, and how that behavior differs for online ads.

pexels-cottonbro-6974738

TikTok is the most popular social app with Canada’s youth

The first “MTM Jr.” report also finds that messaging and interacting with content (instead of creating their own) are the big draws for young people.

pexels-photomix-company-230544

Canadian technology habits lean towards what’s convenient

MTM’s spring research also paints its first of picture of what radio, TV and internet use looks like in Northern Canada.

Screen Shot 2021-03-19 at 11.42.14 AM

ICYMI: TSN makes Habs games interactive

Plus, MTM launches product focused on new Canadians and SendtoNews adds food content from Gusto.

pexels-cottonbro-4009409

Traditional media still has a role with millennials: report

MTM’s latest report finds Canadians under 40 are supplementing digital platforms with broadcast news and over-the-air TV.

pexels-pixabay-356056

Where connected media penetration sits in 2021

MTM provides a snapshot of TV and social media habits as penetration of internet and smart devices levels off.

YouTube Kid

How YouTube fared in Canada in 2020

Children and their parents remain a big audience for the platform and many turn to it for music over other audio streaming options.

TikTok mobile

Pandemic social boost was bigger among lower-income Canadians

The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.

Headphones

COVID slowed Canada’s podcasting growth slightly: study

While the market remains strong, there are some gaps in Canada, such as for Francophone listeners.

tvshutterstock-623x350

TV is dominant for news in the time of COVID: study

Francophones also saw a noted surge in specialty news channel consumption.

TVkids

Traditional TV still very popular with Canadian kids

Trends might be more driven by the preferences of parents, such as young adults who drop their cable packages.

julian-o-hayon-156143

Which OTT streamers are filling the gap in lockdown?

One quarter of homebound Canadians have subscribed to an additional service during the pandemic.

Google Home Mini

Smart speakers are growing, but not a staple

While COVID-19-induced lockdowns have caused some uptick in usage, ownership rates might not reach those of tablets and other tech.