Articles Tagged ‘MTM’

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How are Canadian newcomers consuming audio?

An MTM report finds that while radio consumption is low, they are big users of digital platforms.

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Two-thirds of streaming subscribers still have cable

The latest MTM report also finds SVOD subscribers watch more traditional TV, suggesting they use Netflix and Disney+ as supplements, not replacements.

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A look at youth podcast audiences

While not as popular as streaming or radio, MTM finds that the format has its place in kids’ audio consumption.

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TikTok, Reddit and LinkedIn are gaining social media share

The latest MTM report looks at how Canadians are using social media in 2022.

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The ins and outs of Canadian YouTube usage

An MTM report compares how both younger and older users interact with the platform.

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Newcomers are more likely to be SVOD viewers

MTM’s latest data also shows that U.S. and international services are more popular than home-grown ones.

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Two-thirds of Canadians still subscribe to paid TV

MTM’s look at how SVODs are impacting traditional cable and satellite services finds subscribers spent more time with TV than SVODs.

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Meta’s social platforms are the most popular with newcomers to Canada

The latest MTM report shows social media is the most popular news source for newcomers.

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Radio stays relevant despite growth of podcasts

MTM provides at look at who is listening to each audio platform, and how.

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Connected TVs are leaping ahead in household penetration

MTM’s latest analysis also shows use goes way up for families with children.

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Newcomers to Canada are more reliant on their phones

A survey by MTM finds mobile devices tend to be their primary entertainment, communications and information-seeking device.

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Infrastructure impacts how Indigenous people in the north use media

MTM oversampled a group that is usually overlooked by many other surveys of media and technology habits.

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How does TV fandom translate into digital behaviour?

MTM dives into how Canadian TV viewers interact with their favourite shows and cast members online.

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How do new Canadians get their news?

Research from MTM shows that newcomers trust Canadian outlets as much, if not more, than international ones.

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Streaming is king, but radio still has a place with Canadian teens

The latest MTM Jr. report dives into the audio habits of kids and teens, showing that YouTube is a major player while podcasts have yet to take off.