Articles Tagged ‘MTM’


How are Canadian newcomers consuming audio?

An MTM report finds that while radio consumption is low, they are big users of digital platforms.


Two-thirds of streaming subscribers still have cable

The latest MTM report also finds SVOD subscribers watch more traditional TV, suggesting they use Netflix and Disney+ as supplements, not replacements.


A look at youth podcast audiences

While not as popular as streaming or radio, MTM finds that the format has its place in kids’ audio consumption.


TikTok, Reddit and LinkedIn are gaining social media share

The latest MTM report looks at how Canadians are using social media in 2022.


The ins and outs of Canadian YouTube usage

An MTM report compares how both younger and older users interact with the platform.


Newcomers are more likely to be SVOD viewers

MTM’s latest data also shows that U.S. and international services are more popular than home-grown ones.


Two-thirds of Canadians still subscribe to paid TV

MTM’s look at how SVODs are impacting traditional cable and satellite services finds subscribers spent more time with TV than SVODs.


Meta’s social platforms are the most popular with newcomers to Canada

The latest MTM report shows social media is the most popular news source for newcomers.

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Radio stays relevant despite growth of podcasts

MTM provides at look at who is listening to each audio platform, and how.


Connected TVs are leaping ahead in household penetration

MTM’s latest analysis also shows use goes way up for families with children.


Newcomers to Canada are more reliant on their phones

A survey by MTM finds mobile devices tend to be their primary entertainment, communications and information-seeking device.


Infrastructure impacts how Indigenous people in the north use media

MTM oversampled a group that is usually overlooked by many other surveys of media and technology habits.


How does TV fandom translate into digital behaviour?

MTM dives into how Canadian TV viewers interact with their favourite shows and cast members online.


How do new Canadians get their news?

Research from MTM shows that newcomers trust Canadian outlets as much, if not more, than international ones.


Streaming is king, but radio still has a place with Canadian teens

The latest MTM Jr. report dives into the audio habits of kids and teens, showing that YouTube is a major player while podcasts have yet to take off.