Articles Tagged ‘MTM’

TikTok mobile

Pandemic social boost was bigger among lower-income Canadians

The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.

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COVID slowed Canada’s podcasting growth slightly: study

While the market remains strong, there are some gaps in Canada, such as for Francophone listeners.

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TV is dominant for news in the time of COVID: study

Francophones also saw a noted surge in specialty news channel consumption.

TVkids

Traditional TV still very popular with Canadian kids

Trends might be more driven by the preferences of parents, such as young adults who drop their cable packages.

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Which OTT streamers are filling the gap in lockdown?

One quarter of homebound Canadians have subscribed to an additional service during the pandemic.

Google Home Mini

Smart speakers are growing, but not a staple

While COVID-19-induced lockdowns have caused some uptick in usage, ownership rates might not reach those of tablets and other tech.

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What’s satiating sports fans needs during the pandemic?

Subscriptions to paid services have declined by 57% last fall, according to the MTM, and e-sports are only appealing to 10% of sports fans.

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COVID-19 drives more Canadians to multiple OTT subscriptions

Media Technology Monitor’s Sneak Peek Report also found that Facebook and YouTube lead as the most popular options for remote social viewing features.

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SVOD subscriptions surpass paid TV for the first time

However, there is overlap – nearly three-quarters of Canadians who pay for TV also subscribe to an SVOD.

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Unpacking the media habits of Quebec’s biggest city

Montreal tends to be more ethnically and linguistically diverse than the rest of the province – how does that affect media consumption?

Retro TV

More than 20% of Canadians plan to cut the cord: study

One in seven Canadians have transitioned from linear TV to online and OTT services and one in five intend to do so over the next year.

TVkids

Linear TV still popular for younger viewers

Although OTT is on the rise with every under-18 age group, traditional television is not dead with children.

Letterkenny

Audiences jump for Amazon Prime and Crave

Despite the popularity of OTT, nearly three quarters of subscribers still subscribe to traditional TV.

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Who is ‘teched in’ among Canadians?

Just under one-tenth of Canadians own five major tech devices, but they’re rabid media consumers and big spenders.

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Canadians increasingly view TV content in other languages: study

Those who seek content in languages other than English and French are more likely to find it on OTT.