Articles Tagged ‘MTM’
FAST channels hit a new high in 2025: MTM report
Here is a closer look at how the data breaks down across demographics and platforms.
Cellphone adoption in Canada at nearly 100%: survey
Despite near-total saturation, there are notable trends in how Canadians use their devices and choose their providers.
Newcomers to Canada are big consumers of online audio: survey
Only about a third of those new to this country listen to traditional AM/FM radio, the latest Media Technology Monitor report found.
Facebook still the top social media platform for Canadian adults: survey
Instagram is the second-most favoured platform, while TikTok has seen explosive growth in recent years.
40% say Canadian content is important: Survey
Francophones more likely than anglophones to say homegrown content is important to them, the latest MTM data found.
70% rely on word-of-mouth to find content for their kids: MTM
This new edition of the report covers topics including gaming, VR, co-viewing, discoverability and social media.
All streamed out? SVOD growth stalls: MTM
Paid TV subscriptions have fallen from 82% a decade ago to just 60% today.
MTM: Canadian newcomers seeking jobs online, pursuing degrees
MTM’s report found younger newcomers are more than twice as likely to enroll in university than college.
Canadians streamlining SVOD subs: MTM report
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.
More Canadian youth are watching TV in their second language
According to a new MTM report, about 30% of English-speaking respondents in the Atlantic region consume content in French.
More than 1 in 5 Canadians watch FAST channels: Report
According to MTM’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.
From Gen Z to affluent Canadians, a look at who’s using gen AI tools
Use of generative AI tools also skews higher among well-educated Gen Zs who are heavy internet users.
