Articles Tagged ‘MTM’
Who will be watching the Summer Olympics?
Media in Canada looks at the expected audience interest for this year’s Games.
More than half of Canadians subscribe to both SVOD and linear TV
A recent MTM report finds that, while it’s popular to have both, Francophones are more likely than Anglophones to keep their linear TV service.
How Canadians are getting their news without Meta
MTM’s most recent report delves into how Canadians access news without Facebook or Instagram.
A quarter of Canadian youth are using AI tools
MTM’s report also reveals which social media platforms are prefered by the youngest internet users.
Newcomers use their smartphones for everything, except for SVOD
More than four in five newcomers rely on WhatsApp, Messenger, and other free options.
MTM Jr. uncovers how kids are watching TV
Even with the abundance of digital streaming platforms and on-demand content, children are still tuning into traditional TV channels.
Where do Canadians watch movies and how often?
SVOD Services, such as Netflix and Disney+, are the most popular: more than half of Canadians use them on a weekly basis.
Subscriptions for streamers are declining: MTM report
Based on 2023 data, the complete report uncovers new insights on TV ownership, video services, brands and consumer behaviour.
How do English-speakers in the West and North use media and technology?
MTM published multiple reports on TV, radio and social media usage in various markets. In our second story, we look at data from Vancouver, Alberta, Manitoba/Saskatchewan and the North.
Reality Bites: how Gen Xers consume media
The second in the series of MTM reports on adoption and use of media and tech by generation takes a deep look into the first cohort to grow up with PCs.
How do English-speaking Canadians use media and technology?
MTM has published multiple reports on TV, radio, and social media usage in various markets. In our first story, we look at data from Toronto, Montreal, and the Atlantic provinces.
Canadians trust friends’ suggestions more than ads
New reports from MTM show that the majority of respondents discover what to watch and what to listen to based on recommendations from friends and family.
How do Indigenous households in Canada consume media?
Media Technology Monitor releases a study on the usage of TV, radio and social media by 1,379 Indigenous people across the country.
Acast says Canadian marketers are keen on podcasts
The Swedish company finds that marketers who are experienced in the medium are most likely to believe that the industry will grow over the next five years.
Pluto TV eyes a FAST future
With traditional broadcasts continuing to struggle and SVODs in hot competition, FAST is carving out a future with Canadians and Pluto TV wants to be out in front.
