Articles Tagged ‘MTM’

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Gen X: Affluent, connected and traditional

They love tablets, still watch traditional TV and are often eager to try new tech, according to a new MTM report.

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How media consumption trends coast-to-coast

Atlantic Canadians love their TV, while Torontonians are more into mobile novelties.

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Linear and online content mix well: study

According to the Media Technology Monitor, nearly half of Canadians consume a healthy diet of both traditional and digital media.

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YouTube rules streaming audio: study

However, over a third of Anglophones use streaming services other than YouTube for music and podcasts.

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Big sports fans are big TV consumers: study

Cord-cutting rates are slower among those who watch sport every day.

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E-sports consumption is still a niche: study

Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.

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Podcast listeners are young, rich and educated: study

While the medium is on the rise, the MTM notes that the Francophone market could be missing out.

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ICYMI: Paul Romanuk leaves Sportsnet

Plus, a country music heavyweight comes to Corus Radio.

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The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

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13% of Canadians still pirate content (study)

The latest report from the Media Technology Monitor analyzes data from 4,000 Canadians, revealing how Netflix and smart speakers are gaining traction nation-wide.

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Who are Canada’s ‘four screen’ Anglophones?

The report, “Four Screen Anglophones,” looks at how the English-speaking Canadian market utilizes multi-screens.

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How Canadians consume radio

Online listeners are more likely to be plugged into other forms of digital audio.

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Siri reigns, but Google Home catching up among virtual assistants: report

Although still gaining traction amongst Canadians, Apple’s Siri is the most popular virtual assistant, according to the report.

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MTM reports uptick in cable cutting

In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.

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TV subscriptions still common, but shrinking: study

Rising popularity in fibre optic TV can’t quite offset drops in cable and satellite.