Articles Tagged ‘MTM’
More radio insights show tune-in is returning
According to MTM’s recent research, 80% of anglophones listened to AM/FM radio on any platform this year, with 25% turning to online platforms to find such content.
MTM slots Canadian adults into five viewing profiles
Is your target a Traditional, Tester, Hybrid, Have It All or Online First? MTM breaks down the differences.
Mobile is key to reaching newcomers to Canada
People new to Canada rely on mobile phones for digital and social access and use social media at a higher rate than those born here.
How FAST are Canadian viewers?
A new report from Media Technology Monitor shows popularity of the growing medium is still lower than that of AVOD and SVOD platforms.
Which Canadians are actually using ChatGPT?
MTM finds that youth, background and income are the strongest predictors of using the AI tech.
How Canadians consume gaming content
MTM’s report examines which demographics are most interested in esports and gaming videos, as well as how they watch.
Paid TV subscriptions have stayed mostly stable in Canada
The latest MTM report finds only a slight decline over the last five years.
How often are kids watching linear TV?
MTM’s latest finds that while monthly viewing has stayed consistent, daily viewing is down considerably over the last two years.
The connected TV audience has tripled over the last two years
MTM’s latest data also found that Netflix’s popularity is slipping.
The most popular messaging platforms for new Canadians
MTM’s latest report dives into the methods and apps newcomers use to stay connected to their countries of origin.
How many kids in Canada are connecting with video games?
The latest MTM Jr. report finds that esports is less popular than gameplay streaming among kids and teens.
How TV and streaming subscriptions differ across Canada
MTM has released a dozen new reports that illuminate how content preferences change region to region.
How do Indigenous people in Canada consume media?
MTM research finds that a younger population relies more heavily on digital platforms than other Canadians.
How are Canadian newcomers consuming audio?
An MTM report finds that while radio consumption is low, they are big users of digital platforms.
Two-thirds of streaming subscribers still have cable
The latest MTM report also finds SVOD subscribers watch more traditional TV, suggesting they use Netflix and Disney+ as supplements, not replacements.
