Articles Tagged ‘MTM’

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Netflix growth undaunted by local competitors: study

Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.

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Gen X loves wearables, tablets and traditional TV: study

Canadians between the ages of 35 and 49 share the best of both worlds, watching their TV on traditional sets, but buying more wearables than other generations.

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Not all millennials are created equal: study

A new MTM study shows that while people aged 18 to 34 unite in areas like smartphone use and OTT, Gen Y and Gen Z differ on tech tools like tablets and wearables.

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Live TV is still king: study

While time spent on SVOD and OTT platforms has doubled since 2013, 82% of television minutes watched still come from appointment-style viewing.

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Social media use may have peaked: study

Plus, while Facebook remains the most popular social network, its users tend to spend less time online than users of sites like Reddit.

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Broadcasters rule, but news aggregators rising: study

The Media Technology Monitor’s annual report on news consumption also outlines how wealthier, better-educated Canadians differ from the rest.

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Do Canadians know if they’re watching online TV?

MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.

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Profiling heavy sports consumers: MTM

TSN is the most popular channel for sports viewing, according to new numbers from MTM.

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Are rabbit ears cool again?

Millennials and those living in urban areas are driving the jump in antenna use, according to new numbers from Media Technology Monitor.

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The latest on Canadian TV subscribers: MTM

Cable TV is in decline and “TV my Way” remains an emerging category, according to the most recent numbers.

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Video streaming up on tablets and smartphones: MTM

Streaming on both platforms has seen double-digit increases in the latest cellphone and tablet reports.

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Students are most likely to share: MTM

Over half of all Canadians report sharing a news article and link to a video within the past month.

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Half of Canadians stream TV online: MTM

Netflix experienced a double-digit jump in reach, according to a new report.

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The Canadians doing TV their way: MTM

Details on the 10% of Canadians that are watching TV content without paying for a traditional package.

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A portrait of TV’s distribution landscape

Cable remains the number one method for accessing TV, even as it sees a drop in market share, according to a report from MTM.