Articles Tagged ‘MTM’

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Broadcasters rule, but news aggregators rising: study

The Media Technology Monitor’s annual report on news consumption also outlines how wealthier, better-educated Canadians differ from the rest.

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Do Canadians know if they’re watching online TV?

MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.

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Profiling heavy sports consumers: MTM

TSN is the most popular channel for sports viewing, according to new numbers from MTM.

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Are rabbit ears cool again?

Millennials and those living in urban areas are driving the jump in antenna use, according to new numbers from Media Technology Monitor.

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The latest on Canadian TV subscribers: MTM

Cable TV is in decline and “TV my Way” remains an emerging category, according to the most recent numbers.

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Video streaming up on tablets and smartphones: MTM

Streaming on both platforms has seen double-digit increases in the latest cellphone and tablet reports.

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Students are most likely to share: MTM

Over half of all Canadians report sharing a news article and link to a video within the past month.

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Half of Canadians stream TV online: MTM

Netflix experienced a double-digit jump in reach, according to a new report.

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The Canadians doing TV their way: MTM

Details on the 10% of Canadians that are watching TV content without paying for a traditional package.

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A portrait of TV’s distribution landscape

Cable remains the number one method for accessing TV, even as it sees a drop in market share, according to a report from MTM.

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Canadians’ appetite for the internet

According to two MTM reports, the nation continues to demonstrate a hunger for access to the web, with time spent on the medium growing across demos.

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TV my way: Canada’s newest target?

The latest MTM study on media technology adoption reports the rise of a new audience category.

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Nearly half of English Canadians watch Netflix: MTM

That figure is up from 21% in 2012, according to a sneak peek of the research org’s fall report.

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Diving deep into boomers’ media consumption habits

An MTM study shows that boomers are fast adopters of new media, while still retaining certain traditional habits.

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Forget the cable cord, has your target cut the landline?

New numbers from MTM finds the growing group has some distinct media consumption habits.