Articles Tagged ‘MTM’


Profiling heavy sports consumers: MTM

TSN is the most popular channel for sports viewing, according to new numbers from MTM.


Are rabbit ears cool again?

Millennials and those living in urban areas are driving the jump in antenna use, according to new numbers from Media Technology Monitor.


The latest on Canadian TV subscribers: MTM

Cable TV is in decline and “TV my Way” remains an emerging category, according to the most recent numbers.


Video streaming up on tablets and smartphones: MTM

Streaming on both platforms has seen double-digit increases in the latest cellphone and tablet reports.


Students are most likely to share: MTM

Over half of all Canadians report sharing a news article and link to a video within the past month.


Half of Canadians stream TV online: MTM

Netflix experienced a double-digit jump in reach, according to a new report.


The Canadians doing TV their way: MTM

Details on the 10% of Canadians that are watching TV content without paying for a traditional package.

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A portrait of TV’s distribution landscape

Cable remains the number one method for accessing TV, even as it sees a drop in market share, according to a report from MTM.

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Canadians’ appetite for the internet

According to two MTM reports, the nation continues to demonstrate a hunger for access to the web, with time spent on the medium growing across demos.


TV my way: Canada’s newest target?

The latest MTM study on media technology adoption reports the rise of a new audience category.


Nearly half of English Canadians watch Netflix: MTM

That figure is up from 21% in 2012, according to a sneak peek of the research org’s fall report.


Diving deep into boomers’ media consumption habits

An MTM study shows that boomers are fast adopters of new media, while still retaining certain traditional habits.


Forget the cable cord, has your target cut the landline?

New numbers from MTM finds the growing group has some distinct media consumption habits.

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Are seniors likely to cut the cable cord?

An MTM report shows how this non-digitally native Anglophone Canadian demo has responded to technology in its media consumption.


Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.