Articles Tagged ‘MuchMusic’

Bell Media-MuchMusic Returns as Content-Driven Digital First Net

Upfronts ’21: What Bell has planned for MuchMusic

Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.

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(Still) intimate and interactive: MuchMusic at 30

A tribute to MuchMusic’s 30-year tradition of media innovation and reinvention.

Trevor Doerksen

Mobovivo brings second-screen apps to Quebec

Mobovivo’s CEO Trevor Doerksen talks to MiC about the company’s partnership with Montreal’s Turbulent Media.


Big Brother Canada dominated Canadian social TV in Q1: report

The domestic version of the reality series (pictured) amassed more than 116 million impressions and 120,000 interactions, according to a study by Seevibes and Evolumedia.


MuchMusic goes digital to promote MMVAs

The Bell-owned property is leveraging YouTube and the popularity of co-host Psy to promote the upcoming awards show.


MuchMusic unveils sponsor lineup for 2013 MMVAs

Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.

MuchMusic Garnier

MuchMusic launches VJ Search with Garnier Fructis

The brand, which is launching its new Fructis Fruit Sensation product line, will be the presenting sponsor of the competition and activate with a branded tour bus.

Coca-Cola Covers

MuchMusic reprises Coca-Cola Covers

The competition has grown, with prize partner Sony Music offering the winner an exclusive recording agreement.

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No more The L.A. Complex for MuchMusic

Bell Media confirmed Monday it will not be ordering more episodes of the homegrown soap.


MuchMusic expands event footprint

Bell Media’s director of brand partnerships tells MiC about the sponsors for the Big Jingle and the additional events it plans on adding in 2013.

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Partners for Mental Health calls BS

The latest campaign from the organization targets 15- to 21-year-olds with online, TV and in-cinema spots.


York University looks to the future

The Toronto university is rolling out a new look across multiple platforms, as well as launching a social media contest with MuchMusic.

Alex Urosevic/MUCHMusic

MuchMusic’s big holiday bash

The channel will hold its first winter music concert at the Air Canada Centre, and has partnered with Live Nation to provide advertisers with on-site marketing opps.


Fall TV: Net-working

How TV’s big network brands, including Rogers, Shaw and Bell, are connecting with today’s consumers.


MuchMusic gives out social rewards

The channel has posted results from the first month of its MuchCloser program that rewards viewers for visiting its site.