Articles Tagged ‘MusiMax’

MING-NA WEN, HENRY SIMMONS

How Groupe V aged down Max

Content GM Jacques Mathieu said the strategy to acquire content across numerous genres may be atypical for specialty, but in the Quebec market, it works.

Max TV

MusiMax rebrands as Max

Realizing that two music channels in the market was two too many, Groupe V Media has charted a new course for Max.

Copied from Playback - Copied from Media in Canada - Copied from Playback - shutterstock_TV

Groupe V Media completes takeover of music channels

New Quebec financial partners have boarded the media company as it completes its acquisition of MusiquePlus and MusiMax.

Copied from Playback - shutterstock_TV

V Media Group picks up MusiquePlus, MusiMax

The Montreal-based media co is the new owner of Bell Media’s French-language music channels, which were divested following Bell’s purchase of Astral earlier this year.

helixia katerine paradis

Helixia launches first TV spots

The year-old cold remedy brand has enlisted Canal Vie host and supermom Katrine Paradis as its spokesperson in Quebec.

BellAstral

Competition Bureau approves new Bell/Astral deal

Corus will acquire TV and radio properties from Bell if the deal with Astral clears the CRTC, and has entered into one with Shaw Media to takeover the remaining share in ABC Spark and offload its interest in Food Network Canada.

Canada Dry image

Sharing life moments with Canada Dry

The beverage brand is embracing digital with a contest that asks consumers to share their “Real Moments.”