Articles Tagged ‘NBA’

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Google ups its sports presence with NBA partnership

After partnering with the Raptors last year, Google has taken a deeper dive into sports.

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NBA Playoff season sparks national brand activations

Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.

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Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit

The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.

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CFL jersey patch up for bid

With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.

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Toronto Raptors sign with Horizons ETFs Management

Customer research moves the company away from golf sponsorships.

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ICYMI: NBA gets into e-sports, Planet Earth coming to Snapchat

In case you missed it: The NBA is the first North American sports league to add e-sports to its portfolio, Cineplex president Salah Bachir has been honoured for his philanthropy, cameras are rolling on Killjoys and more.

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Twitter expands live sports play with MLBAM pact

The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.

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Twitter signs exclusive NBA content deal

The social media co will begin streaming exclusive content and a weekly pre-game show next season.

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Raptors post record-breaking ratings

The team’s long-weekend home game was watched by an average of 1.8 million viewers on TSN.

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Raptors and TSN make history in game seven

Sunday’s second-round clincher was watched by an average audience of 1.5 million.

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NewFronts: Big Bird and the NBA join YouTube in New York

The Google streamer announced programmatic guaranteed for DoubleClick Bid Manager, and also unveiled partnerships with the NBA and Sesame Street.

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Raptors break viewership record

Sunday night’s game seven was watched by an average audience of over 1.5 million viewers.

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ICYMI: Maxus Canada recognized, ads coming to NBA jerseys

In case you missed it: Maxus Canada has been named one of Canada’s Best Workplaces, Canadian agencies win at the OBIEs and ads are coming to NBA jerseys.

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ICYMI: Grammys down, NBA All-Star up

In case you missed it: NBA All-Star posted big ratings, Grammy numbers were down and Canadian Living has a new editor-in-chief.

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SendtoNews pacts with NBA

The sports content distributor has teamed up with the basketball association to extend its content archive ahead of the first-ever Canadian-hosted NBA All-Star Game.