Articles Tagged ‘Neil Johnston’

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GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.

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CRTC opens floor for simsub comments

The regulator has called for public comment on the Super Bowl simsub issue ahead of this weekend’s big game.

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Mid-season window: the state of TV buying

How TV buying strategies are changing as media dollars shift increasingly to digital.

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GroupM Canada adds to exec team

The company has named a new chief trading officer and Quebec president, relocating both new hires from outside Canada.