Articles Tagged ‘Netflix’
Media Moves: Snapchat launches new AI ad format
Plus, Netflix Games is launching a new mobile kids app called The World of Peppa Pig.
Canadian OTT subscriptions expected to leap 15%: Convergence
The report also found a drop in Canadian cable, satellite and Telco TV subscribers in 2024.
Netflix subscribers increase in 2024 thanks to live programming
The streamer’s revenue also increased by 16% for the year.
Industry News: Teads expands offer with more CTV ad space
Meanwhile, Netflix adds a new director for public policy in Canada and OpenAI considers introducing ads to its products.
ParticipAction increases spend in digital by partnering with streamers
The nonprofit launches its latest “Watch and Move” campaign on Netflix, Roku, Pluto TV and linear, too.
Netflix finds a new VP of ad sales for Canada and U.S.
The new VP joins the company as it prepares to launch its ad tech platform in Canada.
How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.
Netflix pulls sponsorship of Canadian arts programs
The withdrawal comes in response to the Online Streaming Act.
Telus expands its EnContinu+ streamer
The service includes two new bundles with access to Club illico, Netflix and Prime Video.
The Trade Desk continues to report revenue growth
The company saw positive results for Q2, thanks to new streamer partnerships and a wider adoption of UID2.
Fewer Canadians are subscribing to SVODs: MTM
Almost a quarter of households have altered their streaming services to save money.
Netflix had a healthy second quarter
The streamer praised its content and touted its growing ad business to investors.
ThinkTV update shows continued strength of television
The combination of linear and broadcaster streaming services still dominates across all age demos in Ontario and Quebec.
Upfronts 2024: Netflix to launch an in-house advertising technology platform
On day one of its two-day event, the streaming behemoth’s ad-supported tier has been a resounding success, and more options for advertisers are on their way.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
