Articles Tagged ‘Netflix’

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Digital giants account for $25 billion in global ad spend

FAANG brands – Facebook Apple, Amazon, Netflix and Google – up 2019 ad spend more than 20%.

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Netflix’s Q4 shows growth slowing in Canada

The streamer is also changing the way it reports its video viewership.

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Netflix reveals its official Canadian subscriber count, revenue

A new SEC filing has revealed the streamer’s global revenue and subscriber counts as the company announces plans to report regional data each quarter.

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ICYMI: Fans push back for Anne, social media shopping climbs

Plus, The AdClub’s Magazine Day will honour Beverly Topping as Ken Hunt provides the keynote.

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Linear TV still popular for younger viewers

Although OTT is on the rise with every under-18 age group, traditional television is not dead with children.

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Audiences jump for Amazon Prime and Crave

Despite the popularity of OTT, nearly three quarters of subscribers still subscribe to traditional TV.

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Who should really be worried about Disney+?

Mindshare’s Kyle Hodgins says Disney will likely shake up the market, but not in the way some might think.

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Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

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SVODs and ads: It’s complicated

With the OTT market now welcoming another player – Apple – MiC taps its digital experts on how ads on SVODs are likely to be received, and where the potential lies.

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Netflix on the rise, Corus brands strong with viewers: study

SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.

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Spotted! Netflix drives into town

As part of a promotional effort for its new original movie Triple Frontier, Netflix took an unassuming red truck to the Auto Show.

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Pay TV popular, but viewed as ‘supplemental’: study

A new study by TiVo shows that most people combine OTT and TV, but view them differently.

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TV and OTT subscriptions almost equal: study

Plus, Amazon Prime and Sportsnet Now are making waves.

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OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.

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Netflix rules for drama, CBC for online news: study

The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.