Articles Tagged ‘Netflix’
Where do Canadians watch movies and how often?
SVOD Services, such as Netflix and Disney+, are the most popular: more than half of Canadians use them on a weekly basis.
Reality Bites: how Gen Xers consume media
The second in the series of MTM reports on adoption and use of media and tech by generation takes a deep look into the first cohort to grow up with PCs.
Should brands be chomping at the bit to advertise on Netflix Games?
While the streamer does not offer in-game advertising (yet), media experts believe the opportunity is ripe for the taking.
Netflix had a very good Q4, plans to enter the live appointment viewing ring
The streamer reported 13 million new signups last quarter and announced a new partnership with WWE.
Telus bundles popular VOD platforms in Stream+ offering
The package will now offer Netflix, Disney+ and Prime Video under two new tiers, one of which includes ad-supported versions of the services.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Apple Canada weighs in at CRTC hearings
The Path Forward: Apple and the Rogers Group of Funds presented their takes on the need for, and distribution of, contributions, while ACTRA sounded off on discoverability.
How game-changing is The Netflix Cup?
Media buyers weigh in on the impacts of global streamers’ entry into live sports events.
Ad spend dips in Q3, but digital ad spend a bright light: report
Despite a double-digit decline in overall ad spend this past September, the growth of ad-supported digital TV in Canada bodes well for buyers.
Reckitt maps out a sick day for Mucinex product launch
The CPG company targeted Netflix, Walmart and DOOH for its cough-and-cold product, seeking to reach Canadians looking for symptom relief.
Vividata’s fall report shows streamers up 57% since 2021
The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.
MTM: 53% of households have both SVOD and TV subscriptions
Anglophone households with kids are 9% more likely to have SVOD subscriptions and Netflix is the most popular service.
DIVE Billboards and TikTok are taking brands ‘Out of Phone’
The partnership enables advertisers to add a curated social media component to digital billboard campaigns.
Media buyer check-in: Are new ad tiers from Netflix and Crave living up to the hype?
Execs at Zenith Media, GroupM and Cairns Oneil weigh in on how they’re approaching new OTT and CTV offerings.
Netflix ends ‘basic’ subscription plan in Canada
New users will have the option of subscribing to the streamer’s ad-supported plan, or take a step up to one of its more expensive options.
