Articles Tagged ‘Netflix’
Media buyer check-in: Are new ad tiers from Netflix and Crave living up to the hype?
Execs at Zenith Media, GroupM and Cairns Oneil weigh in on how they’re approaching new OTT and CTV offerings.
Netflix ends ‘basic’ subscription plan in Canada
New users will have the option of subscribing to the streamer’s ad-supported plan, or take a step up to one of its more expensive options.
Revenue from OTT in Canada continues its upwards climb
Convergence Research’s latest industry report estimates that the growth is coming at the expense of cable, satellite and telco.
Upfronts 2023: Netflix talks numbers for the first time
The streamer’s ad-supported tier has more than doubled since its November launch – and almost three-quarters of that growth is in the key 18 to 49 demo.
Netflix reveals details of ad-supported subscriptions
Canadian advertisers will be able to target ads based on content starting Nov. 1, though more options are in the works.
Why the growth of connected TV makes Netflix ads so appealing
Despite increased competition in streaming, a wealth of data and subscribers makes any advertising on the platform a serious opportunity.
Netflix considers paid advertising to support lower-cost plans
The shift in strategy comes after the company lost 200,000 subscribers in Q1.
ICYMI: Publicis Groupe buys CitrusAd
Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.
ICYMI: Corus adds to its podcast lineup
Plus, Spotify sells “Sustainable Sonics,” offsets that will be used to neutralize the impact of an ad running on the platform.
Has Netflix plateaued in Canada?
The SVOD giant has a lot of room for growth right now, just not in North America.
A decade of seismic change: Netflix Canada turns 10
To mark the milestone, MiC sister publication Playback went back into the archives to chart some of the biggest stories involving the streaming giant.
Netflix adds 2.9 million U.S. and Canadian subscribers
But, the company expects growth will slow in the second half of the year.
Streamers are benefitting from lockdown, but will it last?
Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.
ICYMI: Speaker’s Corner returns, RECMA issues a new debrief
Plus, production could resume soon in some provinces, but complications regarding insurance persist.
