Articles Tagged ‘Netflix’
Netflix’s Q4 shows growth slowing in Canada
The streamer is also changing the way it reports its video viewership.
Netflix reveals its official Canadian subscriber count, revenue
A new SEC filing has revealed the streamer’s global revenue and subscriber counts as the company announces plans to report regional data each quarter.
ICYMI: Fans push back for Anne, social media shopping climbs
Plus, The AdClub’s Magazine Day will honour Beverly Topping as Ken Hunt provides the keynote.
Linear TV still popular for younger viewers
Although OTT is on the rise with every under-18 age group, traditional television is not dead with children.
Audiences jump for Amazon Prime and Crave
Despite the popularity of OTT, nearly three quarters of subscribers still subscribe to traditional TV.
Who should really be worried about Disney+?
Mindshare’s Kyle Hodgins says Disney will likely shake up the market, but not in the way some might think.
Baskin-Robbins turns its media plan Upside Down
The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.
SVODs and ads: It’s complicated
With the OTT market now welcoming another player – Apple – MiC taps its digital experts on how ads on SVODs are likely to be received, and where the potential lies.
Netflix on the rise, Corus brands strong with viewers: study
SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.
Spotted! Netflix drives into town
As part of a promotional effort for its new original movie Triple Frontier, Netflix took an unassuming red truck to the Auto Show.
Pay TV popular, but viewed as ‘supplemental’: study
A new study by TiVo shows that most people combine OTT and TV, but view them differently.
TV and OTT subscriptions almost equal: study
Plus, Amazon Prime and Sportsnet Now are making waves.
OTT viewing, video sharing rising: report
Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.
Netflix rules for drama, CBC for online news: study
The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.
Where does Canada stack up for OTT subscription?
The SVOD is gaining ground in English Canada, but Quebec still has reservations.
