Articles Tagged ‘Netflix’
Netflix adds 2.9 million U.S. and Canadian subscribers
But, the company expects growth will slow in the second half of the year.
Streamers are benefitting from lockdown, but will it last?
Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.
ICYMI: Speaker’s Corner returns, RECMA issues a new debrief
Plus, production could resume soon in some provinces, but complications regarding insurance persist.
Netflix has hot quarter, but expects viewership decline after lockdowns
Overall revenue climbed 28% to US$5.7 billion, with Tiger King, Love is Blind and Ozark propelling viewership during the pandemic.
Digital giants account for $25 billion in global ad spend
FAANG brands – Facebook Apple, Amazon, Netflix and Google – up 2019 ad spend more than 20%.
Netflix’s Q4 shows growth slowing in Canada
The streamer is also changing the way it reports its video viewership.
Netflix reveals its official Canadian subscriber count, revenue
A new SEC filing has revealed the streamer’s global revenue and subscriber counts as the company announces plans to report regional data each quarter.
ICYMI: Fans push back for Anne, social media shopping climbs
Plus, The AdClub’s Magazine Day will honour Beverly Topping as Ken Hunt provides the keynote.
Linear TV still popular for younger viewers
Although OTT is on the rise with every under-18 age group, traditional television is not dead with children.
Audiences jump for Amazon Prime and Crave
Despite the popularity of OTT, nearly three quarters of subscribers still subscribe to traditional TV.
Who should really be worried about Disney+?
Mindshare’s Kyle Hodgins says Disney will likely shake up the market, but not in the way some might think.
Baskin-Robbins turns its media plan Upside Down
The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.
SVODs and ads: It’s complicated
With the OTT market now welcoming another player – Apple – MiC taps its digital experts on how ads on SVODs are likely to be received, and where the potential lies.
Netflix on the rise, Corus brands strong with viewers: study
SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.
Spotted! Netflix drives into town
As part of a promotional effort for its new original movie Triple Frontier, Netflix took an unassuming red truck to the Auto Show.
