Articles Tagged ‘News’
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
Nearly one-sixth of Canadians pay for online news
A Reuters study shows that of those subscribers, 10% of Canadians opt for local media, while 43% choose foreign media.
Canadians aren’t affected by ads near controversial news: report
A ThinkTV report also found that 94% believe homegrown news is important.
Only a third of youth consume news today compared to half in 2022
The most recent MTM Jr. report looks at how the youngest Canadians interact with news.
Air Miles launches new advertising platform
AMP Media has the ability to measure direct sales attribution.
Cineplex to bring TikTok to the big screen
Advertisers can now showcase their brands in content featured during the pre-show.
Record numbers of viewers tune into election night coverage
CTV the most-watched linear broadcast of the night while digital platforms draw millions across all major networks.
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