Articles Tagged ‘newspapers’
Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
Vividata’s fall report shows streamers up 57% since 2021
The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.
News Media Canada backs Google’s concerns over the Online News Act
The advocacy organization calls Google’s submission “clear, constructive, good faith articulation of legitimate concerns.”
Globe and Mail tops Vividata’s rankings
The firm’s latest study shows print readership is stable, but millennials still favour digital more than their boomer counterparts.
A one-year picture of Canadian readership
The annual report from Vividata shows Canadians are engaging with newspapers and magazines, while increasingly consuming them on mobile devices.
Diving deep into boomers’ media consumption habits
An MTM study shows that boomers are fast adopters of new media, while still retaining certain traditional habits.
What does Vividata do for print measurement?
Industry execs weigh in on what the launch of the measurement body means for the print business.
ZenithOptimedia adjusts ad forecast
The media co has dropped its expenditure forecast following economic slowdowns.
