Articles Tagged ‘NHL’
AutoTrader signs multi-year Canadian deal with the NHL
The brand will gain prominence on Digital Enhanced Dasherboards during regular season and playoff games in Canada.
Canadian NHL partners activate to engage fans during Stanley Cup Playoffs
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.
Toronto Star boosts its ad business with Chop Steakhouse & Bar partnership
The restaurant chain has inked a one-year advertising sponsorship deal with the daily.
Sportsnet says anticipation for NHL playoffs at an ‘all-time high’
Instacart has joined the sportscaster’s sponsorship roster.
Ndax becomes NHL’s first crypto platform partner
The brand aims to demystify cryptocurrencies and boost investor confidence.
Industry News: CIBC steps up as founding partner of Toronto Tempo
Plus, Chipotle extends multi-year deal with the NHL.
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
e.l.f. takes to the ice this season with in-arena activations
With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.
Free fan festivals celebrate the 4 Nations Face-Off
Along with the seven game tournament, celebrations are being held in Montreal and Boston with over a dozen brand partners.
The data: women’s hockey is gaining ground
Vividata says the PWHL continues to gain momentum with a fanbase already 25% of the size of the NHL.
NHL launches animated program
The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.
Skip launches membership program for more than food
CIBC, Live Nation Canada, WestJet and the NHL have partnered with the delivery app.
TVA Sports announces new and returning sponsors for hockey season
Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.
The NHL gets an official whisky
In addition to limited edition whiskies, Wiser’s will launch a new TV campaign next month that features two NHL alumni.
Budweiser campaigns to prevent buds bailing
The beer brand is partnering with the NHL to encourage people to make time for hockey, without excuses.
