Articles Tagged ‘NHL’
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
e.l.f. takes to the ice this season with in-arena activations
With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.
Free fan festivals celebrate the 4 Nations Face-Off
Along with the seven game tournament, celebrations are being held in Montreal and Boston with over a dozen brand partners.
The data: women’s hockey is gaining ground
Vividata says the PWHL continues to gain momentum with a fanbase already 25% of the size of the NHL.
NHL launches animated program
The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.
Skip launches membership program for more than food
CIBC, Live Nation Canada, WestJet and the NHL have partnered with the delivery app.
TVA Sports announces new and returning sponsors for hockey season
Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.
The NHL gets an official whisky
In addition to limited edition whiskies, Wiser’s will launch a new TV campaign next month that features two NHL alumni.
Budweiser campaigns to prevent buds bailing
The beer brand is partnering with the NHL to encourage people to make time for hockey, without excuses.
ICYMI: NHL signs multi-year deal with Intuit QuickBooks
With this partnership, the fintech company aims to reach Canadian entrepreneurs.
Budweiser becomes an official beer of the NHL
The Labatt Breweries brand will receive exposure during game broadcasts and execute in-stadium activations.
Spotted! Cheetos brings its hockey glove statue to Edmonton
PepsiCo had already placed the sculpture in Toronto earlier this year for the NHL All-Star Game weekend.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
Spotted! Boston Pizza gives disgruntled Maple Leaf fans a chance to throw tantrums
The mobile rage room is a part of the restaurant’s campaign to bring rival Canadian fans together.
Race for the Stanley Cup attracts dozens of playoff partners
Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.
