Articles Tagged ‘NHL’

Toronto Star boosts its ad business with Chop Steakhouse & Bar partnership

The restaurant chain has inked a one-year advertising sponsorship deal with the daily.

Sportsnet says anticipation for NHL playoffs at an ‘all-time high’

Instacart has joined the sportscaster’s sponsorship roster.

Ndax becomes NHL’s first crypto platform partner

The brand aims to demystify cryptocurrencies and boost investor confidence.

Industry News: CIBC steps up as founding partner of Toronto Tempo

Plus, Chipotle extends multi-year deal with the NHL.

Industry News: Rogers to renew Canadian NHL broadcast rights

Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.

e.l.f. takes to the ice this season with in-arena activations

With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.

Free fan festivals celebrate the 4 Nations Face-Off

Along with the seven game tournament, celebrations are being held in Montreal and Boston with over a dozen brand partners.

The data: women’s hockey is gaining ground

Vividata says the PWHL continues to gain momentum with a fanbase already 25% of the size of the NHL.

NHL launches animated program

The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.

Skip launches membership program for more than food

CIBC, Live Nation Canada, WestJet and the NHL have partnered with the delivery app.

TVA Sports announces new and returning sponsors for hockey season

Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.

The NHL gets an official whisky

In addition to limited edition whiskies, Wiser’s will launch a new TV campaign next month that features two NHL alumni.

Budweiser campaigns to prevent buds bailing

The beer brand is partnering with the NHL to encourage people to make time for hockey, without excuses.

ICYMI: NHL signs multi-year deal with Intuit QuickBooks

With this partnership, the fintech company aims to reach Canadian entrepreneurs.

Budweiser becomes an official beer of the NHL

The Labatt Breweries brand will receive exposure during game broadcasts and execute in-stadium activations.