Articles Tagged ‘NHL’
Behind the buy: Truly’s push to disrupt beer-dominated hockey
The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.
NHL partners with Disney Studios Canada for Stanley Cup Playoffs
Anger, Joy, Sadness and a handful of new feelings from the movie are now the Official Emotions of the 2024 playoffs in Canada.
Rogers, Amazon, NHL ink two-year Monday Night hockey deal
Under the deal, Prime Video will become the home of Monday Night Games in Canada starting in the 2024-25 season.
Hyundai enters the women’s hockey game as PWHL sponsor
The automaker plans to run commercials promoting the league’s inclusiveness and diversity.
PEI signs on as official travel destination partner of the NHL
The multiyear agreement grants the tourism board marketing opportunities through the League’s broadcast, digital and social media channels.
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
Spotted! Cheetos sets up statue for the NHL All-Star Game
The company had already placed a similar statue in Alberta in 2022, and then at The Frito Lay Canada Bullpen experiential activation in Calgary last year.
NielsenIQ isolates five trends for FMCG during sports season
Consumers want healthier snacks to snack on during games, they’re hosting more celebrations around sporting events, and more trends to watch for 2024.
Tylenol is the latest brand to sign with NHL in Canada
The new deal makes Tylenol the official pain, cold and flu symptom pain relief partner of the NHL in Canada.
NHL live events bringing new brands into fold
Sophie Kotsopoulos, the NHL’s VP of partnership marketing, says the league has made measurement a focus as it expands sponsorship opportunities.
Rogers Sports & Media adds audio integration to RSM Ad Manager
The addition of radio, streaming audio and podcasts to the RSM Ad Manager expands access to premium digital content for advertisers.
Humi signs on with the Vancouver Canucks
The deal with Canucks Sports & Entertainment is the HR platform’s first professional sports sponsorship.
SkipTheDishes introduces more wearable tech for messy hockey fans
The GameTime Tarp for messy multi-tasking eaters was developed to entice consumers to participate in the company’s new Order. Shoot. Win. contest.
Prepping for puck drop
As live audiences continue to grow and evolve, Rogers Sports & Media is finding even more ways to engage with hockey fans.
Sponsored
Truly Hard Seltzer signs on as NHL sponsor in Canada
The deal will also give exposure to Moosehead’s Twisted Tea brand.
