Articles Tagged ‘NHL’
ICYMI: NHL signs multi-year deal with Intuit QuickBooks
With this partnership, the fintech company aims to reach Canadian entrepreneurs.
Budweiser becomes an official beer of the NHL
The Labatt Breweries brand will receive exposure during game broadcasts and execute in-stadium activations.
Spotted! Cheetos brings its hockey glove statue to Edmonton
PepsiCo had already placed the sculpture in Toronto earlier this year for the NHL All-Star Game weekend.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
Spotted! Boston Pizza gives disgruntled Maple Leaf fans a chance to throw tantrums
The mobile rage room is a part of the restaurant’s campaign to bring rival Canadian fans together.
Race for the Stanley Cup attracts dozens of playoff partners
Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.
Behind the buy: Truly’s push to disrupt beer-dominated hockey
The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.
NHL partners with Disney Studios Canada for Stanley Cup Playoffs
Anger, Joy, Sadness and a handful of new feelings from the movie are now the Official Emotions of the 2024 playoffs in Canada.
Rogers, Amazon, NHL ink two-year Monday Night hockey deal
Under the deal, Prime Video will become the home of Monday Night Games in Canada starting in the 2024-25 season.
Hyundai enters the women’s hockey game as PWHL sponsor
The automaker plans to run commercials promoting the league’s inclusiveness and diversity.
PEI signs on as official travel destination partner of the NHL
The multiyear agreement grants the tourism board marketing opportunities through the League’s broadcast, digital and social media channels.
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
Spotted! Cheetos sets up statue for the NHL All-Star Game
The company had already placed a similar statue in Alberta in 2022, and then at The Frito Lay Canada Bullpen experiential activation in Calgary last year.
NielsenIQ isolates five trends for FMCG during sports season
Consumers want healthier snacks to snack on during games, they’re hosting more celebrations around sporting events, and more trends to watch for 2024.
Tylenol is the latest brand to sign with NHL in Canada
The new deal makes Tylenol the official pain, cold and flu symptom pain relief partner of the NHL in Canada.
