Articles Tagged ‘NHL’
Kal Tire signs multi-year sponsorship with NHL
The automotive retailer will be featured across channels throughout the regular season and playoffs.
Sportsnet announces broadcast details for 2023-24 NHL season
The company’s tenth year as the league’s exclusive partner includes more than 150 national games and 190 regional matchups.
Ratings stay steady for Stanley Cup Finals
Despite not having a Canadian team, the deciding game still drew more than 2 million viewers.
Ratings up 4% for first round of Stanley Cup playoffs
Game six between the Maple Leafs and Lightning is the third-most watched broadcast since Rogers took on the NHL’s broadcast rights
How NHL sponsors are activating during the Stanley Cup Playoffs
Dozens of national, regional and global partners are looking to tap the excitement of hockey fans.
Sportsnet reveals broadcast deals, brand partners for Stanley Cup Playoffs
Bet365, Boston Pizza, Subway and GMC all have custom integrations set to debut during the first round.
ICYMI: NHL renews with SiriusXM
Plus, Bayer adds Tracy Ball to media team and CRTC approves London’s first ethnic radio station
NHL extends partnership with PPG
The paint supplier is focusing the next three years of its partnership on digital board ads during the playoffs.
Purex becomes a national NHL sponsor
The Henkel laundry brand has a number of activations in and outside of game broadcasts to reach Canadian hockey families.
Pet Valu makes Vancouver Canucks its first sports sponsorship
The partnership marks the first time the Canadian pet retailer has entered an agreement with a major sports team.
NHL launches digital-enhanced rink signage
The move will allow in-arena dashboards to be replaced with market-specific ads in-broadcast.
BioSteel signs multi-year sponsorship with NHL
With Gatorade out, the league’s new official hyrdration partner is activating at all levels, beginning at scouting.
Caterpillar signs global sponsorship with NHL
The partnership will be focused on Cat’s manufacturers, dealers and operators during big league events.
PepsiCo renews sponsorship with NHL and NHLPA
The company will continue to have exclusivity across four categories in an extension that takes the partnership past the 20-year mark.
Hyundai named official automotive partner of the NHL in Canada
The automaker plans to use the league’s bigger stage and promotional tools to enhance its community-focused hockey strategy.
