Articles Tagged ‘NHL’
Humi signs on with the Vancouver Canucks
The deal with Canucks Sports & Entertainment is the HR platform’s first professional sports sponsorship.
SkipTheDishes introduces more wearable tech for messy hockey fans
The GameTime Tarp for messy multi-tasking eaters was developed to entice consumers to participate in the company’s new Order. Shoot. Win. contest.
Prepping for puck drop
As live audiences continue to grow and evolve, Rogers Sports & Media is finding even more ways to engage with hockey fans.
Sponsored
Truly Hard Seltzer signs on as NHL sponsor in Canada
The deal will also give exposure to Moosehead’s Twisted Tea brand.
Kal Tire signs multi-year sponsorship with NHL
The automotive retailer will be featured across channels throughout the regular season and playoffs.
Sportsnet announces broadcast details for 2023-24 NHL season
The company’s tenth year as the league’s exclusive partner includes more than 150 national games and 190 regional matchups.
Ratings stay steady for Stanley Cup Finals
Despite not having a Canadian team, the deciding game still drew more than 2 million viewers.
Ratings up 4% for first round of Stanley Cup playoffs
Game six between the Maple Leafs and Lightning is the third-most watched broadcast since Rogers took on the NHL’s broadcast rights
How NHL sponsors are activating during the Stanley Cup Playoffs
Dozens of national, regional and global partners are looking to tap the excitement of hockey fans.
Sportsnet reveals broadcast deals, brand partners for Stanley Cup Playoffs
Bet365, Boston Pizza, Subway and GMC all have custom integrations set to debut during the first round.
ICYMI: NHL renews with SiriusXM
Plus, Bayer adds Tracy Ball to media team and CRTC approves London’s first ethnic radio station
NHL extends partnership with PPG
The paint supplier is focusing the next three years of its partnership on digital board ads during the playoffs.
Purex becomes a national NHL sponsor
The Henkel laundry brand has a number of activations in and outside of game broadcasts to reach Canadian hockey families.
Pet Valu makes Vancouver Canucks its first sports sponsorship
The partnership marks the first time the Canadian pet retailer has entered an agreement with a major sports team.
NHL launches digital-enhanced rink signage
The move will allow in-arena dashboards to be replaced with market-specific ads in-broadcast.
