Articles Tagged ‘NHL’
ICYMI: NHL renews with SiriusXM
Plus, Bayer adds Tracy Ball to media team and CRTC approves London’s first ethnic radio station
NHL extends partnership with PPG
The paint supplier is focusing the next three years of its partnership on digital board ads during the playoffs.
Purex becomes a national NHL sponsor
The Henkel laundry brand has a number of activations in and outside of game broadcasts to reach Canadian hockey families.
Pet Valu makes Vancouver Canucks its first sports sponsorship
The partnership marks the first time the Canadian pet retailer has entered an agreement with a major sports team.
NHL launches digital-enhanced rink signage
The move will allow in-arena dashboards to be replaced with market-specific ads in-broadcast.
BioSteel signs multi-year sponsorship with NHL
With Gatorade out, the league’s new official hyrdration partner is activating at all levels, beginning at scouting.
Caterpillar signs global sponsorship with NHL
The partnership will be focused on Cat’s manufacturers, dealers and operators during big league events.
PepsiCo renews sponsorship with NHL and NHLPA
The company will continue to have exclusivity across four categories in an extension that takes the partnership past the 20-year mark.
Hyundai named official automotive partner of the NHL in Canada
The automaker plans to use the league’s bigger stage and promotional tools to enhance its community-focused hockey strategy.
NHL brings on Clutch as official online used car dealer
The retailer will have virtual placements on Sportsnet broadcasts, as well as content amplified through the league and its own channels.
20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.
OLG gets sports-betting sponsorship with NHL
The league’s first sports-betting partnership in Canada will help the crown corp promote Proline as new competitors come to market.
TikTok partners with NHL on exclusive content deal
Folding more music, fashion and entertainment into already popular hockey content is a key component of the partnership.
Taking a stance was the key to standing out on social this year
On Twitter, brands that drove cultural conversations broke through.
