Articles Tagged ‘NHL’
BioSteel signs multi-year sponsorship with NHL
With Gatorade out, the league’s new official hyrdration partner is activating at all levels, beginning at scouting.
Caterpillar signs global sponsorship with NHL
The partnership will be focused on Cat’s manufacturers, dealers and operators during big league events.
PepsiCo renews sponsorship with NHL and NHLPA
The company will continue to have exclusivity across four categories in an extension that takes the partnership past the 20-year mark.
Hyundai named official automotive partner of the NHL in Canada
The automaker plans to use the league’s bigger stage and promotional tools to enhance its community-focused hockey strategy.
NHL brings on Clutch as official online used car dealer
The retailer will have virtual placements on Sportsnet broadcasts, as well as content amplified through the league and its own channels.
20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.
OLG gets sports-betting sponsorship with NHL
The league’s first sports-betting partnership in Canada will help the crown corp promote Proline as new competitors come to market.
TikTok partners with NHL on exclusive content deal
Folding more music, fashion and entertainment into already popular hockey content is a key component of the partnership.
Taking a stance was the key to standing out on social this year
On Twitter, brands that drove cultural conversations broke through.
More Canadians follow the NHL than any other sports league
Vividata shares insights into how Canadians follow and watch their favourite sports and teams.
Twitter and Sportsnet team up to send hockey fans to SN Now
Fans can stream the first five minutes of Hockey Night in Canada on Sportsnet’s Twitter account, with the rest available on the VOD service.
NHL approves the addition of on-jersey ads
The chance to create “moving rink boards” will be an attractive new opportunity for existing sponsors, experts believe.
NHL taps into hockey fans’ conversations on Clubhouse
The audio app is one way the league has been using social to help develop the younger side of hockey’s fanbase.
SkipTheDishes uses in-game integration to improve the playoff viewing experience
The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.
