Articles Tagged ‘NHL’
Nestle’s breakaway deal with the NHL
The CPG co. is kicking off it’s first-ever partnership with the association by immersing its hero confectionary brand Kit Kat into commercial breaks.
Little Caesars clinches a sponsorship spot with the NHL
The pizza brand, which has a storied hockey history, decided to take a “media-first” approach to the sponsorship given next season’s uncertainty.
ICYMI: Andree Lau to leave HuffPost
Plus, Metro Morning gets a new host, and the NHL’s return to play could involve as much as six games per day in August.
Kruger uses “Rolling it Forward” message to expand on NHL partnership
The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.
The NHL reveals its content plans going forward
Social content, classic games and e-sports are all part of the league’s programming strategy.
The latest in cancellations: Sports, U.S. Upfronts and more
As businesses and bodies take measures against COVID-19, the media and entertainment industries have made significant changes.
What the NBA’s suspension could mean for advertisers
As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.
Women’s game drives gains for All-Star Weekend
Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.
Molson aims to engage fans with extended NHL partnership
A new fan engagement activation planned for the NHL beer partner is aimed at drawing new audiences countrywide.
NFL action tops Canadian TVs: Numeris
Over the holiday period viewership was down overall but Canadians tuned in for both NHL and NFL action.
Labatt takes on NHL sponsorship rights
The deal will extend Budweiser’s hockey-centric positioning to major events and give more visibility to the Mike’s Hard brand.
Nutrl says cheers to the NHL
Now both the official vodka and vodka soda of the NHL, the deal is indicative of changing beverage trends among young drinkers.
Honda renews sponsorship with NHL
The brand says its goal to reach a younger demo aligns with NHL audiences and partnership has driven sales for the automaker.
Esso, Safeway and others join NHL for Heritage Classic
Brands are leaning into experiential and tech for this year’s two-day fan event.
Surex ups its ad game with the Ottawa Senators
The Canadian insurance broker continues its digital focus as it expands in Ontario, marking its first big national branding play.
