Articles Tagged ‘NHL’
What the NBA’s suspension could mean for advertisers
As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.
Women’s game drives gains for All-Star Weekend
Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.
Molson aims to engage fans with extended NHL partnership
A new fan engagement activation planned for the NHL beer partner is aimed at drawing new audiences countrywide.
NFL action tops Canadian TVs: Numeris
Over the holiday period viewership was down overall but Canadians tuned in for both NHL and NFL action.
Labatt takes on NHL sponsorship rights
The deal will extend Budweiser’s hockey-centric positioning to major events and give more visibility to the Mike’s Hard brand.
Nutrl says cheers to the NHL
Now both the official vodka and vodka soda of the NHL, the deal is indicative of changing beverage trends among young drinkers.
Honda renews sponsorship with NHL
The brand says its goal to reach a younger demo aligns with NHL audiences and partnership has driven sales for the automaker.
Esso, Safeway and others join NHL for Heritage Classic
Brands are leaning into experiential and tech for this year’s two-day fan event.
Surex ups its ad game with the Ottawa Senators
The Canadian insurance broker continues its digital focus as it expands in Ontario, marking its first big national branding play.
What’s unique about Canadian sports streaming?
When it comes to online sports, there are riches in niches.
Sportsnet, TSN finalize regional hockey schedules
The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.
Canadian NHL teams bring the ratings for round one
Homegrown teams have since been eliminated, but not before drawing in big numbers.
NHL announces record number of Canadian partner Playoff activations
New partners this year include Esso and Kruger.
Air Canada expands FanFlights
With the Ottawa Senators now part of the sponsorship family, the program has gone national.
The Stanley Cup Playoffs, by the numbers
The Capitals took home their first Cup, but the Jets also set a key record.
