Articles Tagged ‘NHL’
Playoffs round two broadcast details announced
Sportsnet, CBC, Omni and Sportsnet 360 will all take part in the broadcast.
NHL introduces four new in-ice ad placements
Clubs are already in talks with sponsors to sell the spots, which will go live at the beginning of the 2018-19 season.
Trade deadline draws NHL fans to TSN’s channels
A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.
Pepsico renews NHL, NHLPA sponsorship
A 12-year partnership continues as the snack-maker stays entrenched in sports.
Spotted! Brands travel to Toronto for NHL centennial
For Reese’s and Tim Horton’s, pairing with hockey is nothing new, but Mitsubishi used the experience as an opportunity to try something new.
Rogers Media and CBC extend NHL deal to 2026
The new seven-year agreement keeps Hockey Night in Canada on linear and digital platforms at both broadcasters.
Adidas pairs with P.K. Subban
The popular Toronto-born defenceman is no stranger to big brand deals.
Oikos targets men with NHL sponsorship
The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.
Tissot teams with Montreal Canadiens
The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.
Hockey Night in Canada premiere sees four-year high
The presence of all seven Canadian teams across five games helped pull the opening night up 13% higher than that in 2016.
Moores suits up with NHL coaches
The two year deal lands as players hit the ice for the 2017/18 season.
Rogers announces Hometown Hockey’s sponsor lineup
Five brands return and three new partners join the community engagement platform.
The 2017 Stanley Cup Playoffs, by the numbers
Even as the Canadian teams dwindled, audiences did not, with the final’s AMA up 18% over last year.
Senators’ final game breaks ’17 Playoff record
The match marked the most-watched post-season game in franchise history.
Scotiabank renews NHL sponsorship for five more years
‘Canada’s Hockey Bank’ signs back on to leverage the league for national and local activations.
