Articles Tagged ‘NHL’
What’s unique about Canadian sports streaming?
When it comes to online sports, there are riches in niches.
Sportsnet, TSN finalize regional hockey schedules
The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.
Canadian NHL teams bring the ratings for round one
Homegrown teams have since been eliminated, but not before drawing in big numbers.
NHL announces record number of Canadian partner Playoff activations
New partners this year include Esso and Kruger.
Air Canada expands FanFlights
With the Ottawa Senators now part of the sponsorship family, the program has gone national.
The Stanley Cup Playoffs, by the numbers
The Capitals took home their first Cup, but the Jets also set a key record.
Playoffs round two broadcast details announced
Sportsnet, CBC, Omni and Sportsnet 360 will all take part in the broadcast.
NHL introduces four new in-ice ad placements
Clubs are already in talks with sponsors to sell the spots, which will go live at the beginning of the 2018-19 season.
Trade deadline draws NHL fans to TSN’s channels
A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.
Pepsico renews NHL, NHLPA sponsorship
A 12-year partnership continues as the snack-maker stays entrenched in sports.
Spotted! Brands travel to Toronto for NHL centennial
For Reese’s and Tim Horton’s, pairing with hockey is nothing new, but Mitsubishi used the experience as an opportunity to try something new.
Rogers Media and CBC extend NHL deal to 2026
The new seven-year agreement keeps Hockey Night in Canada on linear and digital platforms at both broadcasters.
Adidas pairs with P.K. Subban
The popular Toronto-born defenceman is no stranger to big brand deals.
Oikos targets men with NHL sponsorship
The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.
Tissot teams with Montreal Canadiens
The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.
