Articles Tagged ‘NHL’
Honda renews sponsorship with NHL
The brand says its goal to reach a younger demo aligns with NHL audiences and partnership has driven sales for the automaker.
Esso, Safeway and others join NHL for Heritage Classic
Brands are leaning into experiential and tech for this year’s two-day fan event.
Surex ups its ad game with the Ottawa Senators
The Canadian insurance broker continues its digital focus as it expands in Ontario, marking its first big national branding play.
What’s unique about Canadian sports streaming?
When it comes to online sports, there are riches in niches.
Sportsnet, TSN finalize regional hockey schedules
The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.
Canadian NHL teams bring the ratings for round one
Homegrown teams have since been eliminated, but not before drawing in big numbers.
NHL announces record number of Canadian partner Playoff activations
New partners this year include Esso and Kruger.
Air Canada expands FanFlights
With the Ottawa Senators now part of the sponsorship family, the program has gone national.
The Stanley Cup Playoffs, by the numbers
The Capitals took home their first Cup, but the Jets also set a key record.
Playoffs round two broadcast details announced
Sportsnet, CBC, Omni and Sportsnet 360 will all take part in the broadcast.
NHL introduces four new in-ice ad placements
Clubs are already in talks with sponsors to sell the spots, which will go live at the beginning of the 2018-19 season.
Trade deadline draws NHL fans to TSN’s channels
A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.
Pepsico renews NHL, NHLPA sponsorship
A 12-year partnership continues as the snack-maker stays entrenched in sports.
Spotted! Brands travel to Toronto for NHL centennial
For Reese’s and Tim Horton’s, pairing with hockey is nothing new, but Mitsubishi used the experience as an opportunity to try something new.
Rogers Media and CBC extend NHL deal to 2026
The new seven-year agreement keeps Hockey Night in Canada on linear and digital platforms at both broadcasters.
