Articles Tagged ‘Nicole Brown’

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How ad spend allocation could shift during (and post) COVID-19

Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.

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Big data: What the Corus-Shaw merger might mean

Industry insiders discuss the necessity of the deal and its potential impact on access to research, insights and data.

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Up all night to get ratings?

Checking in with broadcast and media execs on the current value of overnight ratings and the changes that need to be made to the system.