Articles Tagged ‘Nielsen’

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Nielsen’s new tool tracks how programs perform in the streaming era

The Gracenote ID Distribution System helps creators and advertisers understand how “discoverable” a program is across linear and digital platforms.

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Sponsor opportunities are broad for the World Cup

A Nielsen report finds soccer’s appeal lends itself to a variety of cross-platform activations.

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Nielsen joins TikTok’s Media Mix Modelling

The measurement company will help the social platform develop its data processes and help advertisers better understand campaign results.

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Nielsen gets more esports data from ESL Gaming

An extension of a previous agreement will provide insights on the media value of more events and broadcasts.

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Nielsen brings open web ad measurement to Canada

The upgraded identification system measures digital campaigns for the open web alongside the integrations already in place for walled gardens.

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Nielsen adds Trade Desk data into its cross-platform, cookie-free measurement

The partnership will roll out in Canada after the initial releases in 2022.

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Roku acquires Nielsen’s AVA business

The connected TV company will not only be able to dynamically insert ads into linear broadcasts, but will integrate more measurement products.

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How WFH life affects media consumption

More TV is being consumed during the day, while talk radio and podcasts are fighting an uphill battle.

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Are music streaming services benefitting from concert cancellations?

As it turns out, live events are a significant driver in music streaming. But memes and TikTok challenges also influence listeners.

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Memes, award shows fuel digital audio boom: study

Music fans are buying fewer albums, but that means good news for ad-supported streamers.

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Nielsen extends music measurement in Canada

Playback information can help fuel buyers’ plans, says VP Paul Shaver.

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Spotify goes deeper into insights with Nielsen

Global head of advertising Brian Benedik said Canada is a crucial market to keep the ad product fresh.

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What’s driving Canada’s increased music streaming?

Sales are down, even on digital, but that means good things for ad-supported platforms like Spotify and YouTube.