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WARC report highlights TV’s existential moment

The company says global linear TV ad spend dropped to $143.9 billion as viewers transition to streaming.

By Jonathan Russell

September 4, 2025

The CCCE’s new media mix reflects push for caregiver advocacy

Coca-Cola shifts Fuze Iced Tea media strategy with Skip partnership

Boost billboards feature built-in way to move

Contigo Canada turns bottles into portable positive messages

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