Articles Tagged ‘Nike+ Fuelband’

Kevin Keane

#Changethemodel: Direct-to-consumer initiatives

MediaCom’s Kevin Keane on why creating programs that integrate into consumer’s daily lives, like the Nike+ FuelBand, has reached the point of being “business critical.”

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Canada takes eight more Lions

Jam3 brings home Canada’s third Gold Lion this year, with Draftfcb, DDB and Grey Canada among the other winners.