Articles Tagged ‘Nlogic’
Numeris and NLogic bring audience data to The Trade Desk
Environics is providing the technology to scale and model the TV data to deliver segments to advertisers.
Numeris appoints interim CEO
Sue Haas is taking on the interim role as Neil McEneaney steps down.
Nlogic readies Video Planner for summer launch
Corus Entertainment and IPG Mediabrands have already committed to using the new video planning tool.
NLogic launches new tool to help interpret VAM data
The dashboard aims to serve client demand for easy analysis of cross-platform video data.
NLogic launches its real-time TV ad measurement platform
Adgile’s Catalyst platform will now allow Canadian advertisers to attribute traditional ads and brand integrations to business outcomes.
NLogic brings Adgile’s real-time TV monitoring to Canada
The technology will allow brands to measure total TV targets of ads and brand integrations across platforms.
Which sectors rode the radio airwaves during COVID?
NLogic’s analysis shows retailers, automotive and service brands were quick to come back to radio as the pandemic went on.
The ups and downs of radio listening in 2020
According to NLogic, radio listening fluctuated at different stages of the pandemic, with in-home audiences peaking during lockdowns.
A look at the rollercoaster of TV viewing in 2020
Research from NLogic shows Canadian TV consumption rose at the onset of the pandemic, then dipped in the summer, before climbing again in the fall into winter.
Categories slowly return to radio; hotels and furniture show promise
Data from NLogic shows that rebounds haven’t been as clear-cut as on TV.
Which categories invested most in TV during lockdown?
The retail category looks a lot different than it used to.
The biggest difference between pre-COVID radio listening and now
Is the morning drive show a thing of the past?
Specialty rocked summer TV this year: report
New data from NLogic shows that the biggest difference that sports and specialty has made is a push to more live viewing.
NLogic and TVBeat partner on inventory service
The new software will allow broadcasters to organize their inventory and report on campaigns faster.
New MiQ partnership targets connected TV
Using Environics Analytics data and NLogic’s reporting capabilities, advertisers can target users with more synchronized ads across television and digital.
