Articles Tagged ‘Nlogic’

retro radio

Which sectors rode the radio airwaves during COVID?

NLogic’s analysis shows retailers, automotive and service brands were quick to come back to radio as the pandemic went on.

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The ups and downs of radio listening in 2020

According to NLogic, radio listening fluctuated at different stages of the pandemic, with in-home audiences peaking during lockdowns.

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A look at the rollercoaster of TV viewing in 2020

Research from NLogic shows Canadian TV consumption rose at the onset of the pandemic, then dipped in the summer, before climbing again in the fall into winter.

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Categories slowly return to radio; hotels and furniture show promise

Data from NLogic shows that rebounds haven’t been as clear-cut as on TV.

Retro TV

Which categories invested most in TV during lockdown?

The retail category looks a lot different than it used to.

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The biggest difference between pre-COVID radio listening and now

Is the morning drive show a thing of the past?

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Specialty rocked summer TV this year: report

New data from NLogic shows that the biggest difference that sports and specialty has made is a push to more live viewing.

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NLogic and TVBeat partner on inventory service

The new software will allow broadcasters to organize their inventory and report on campaigns faster.

Retro TV

New MiQ partnership targets connected TV

Using Environics Analytics data and NLogic’s reporting capabilities, advertisers can target users with more synchronized ads across television and digital.

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NLogic launches services division

President and COO David Phillips says it will provide solutions for common challenges such as integrating data.

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Blog: What’s really driving buyer behaviour?

David Phillips, president and COO at NLogic, issues a call to dive deeper into what’s really behind broadcast and digital spending trends.

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Blog: Use the right term data or risk getting Trumped

David Phillips, president and COO of NLogic, on where using short-term data can lead you astray.

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NLogic aims for efficiency with new radio buying platform

As part of an effort to bring more of its solutions in-house, the software company has unveiled a new tool that it says will tap the potential of radio.

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NLogic hires Microsoft director

Peter Farfaras has joined the software solutions producer as its senior director of business development.

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Canadians more likely to watch video ads on TV: study

According to a study from Thinktv and Nlogic, consumers are least likely to view video ads on their phones.