Articles Tagged ‘North Strategic’
Behind the Buy: Heineken launches Silver with big purchase
Given the importance of the beer’s rollout, the brand says its support campaign is receiving a considerable budget.
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
Spotted! Heineken’s Union pop-up offers a break for Christmas shoppers
The brand launches a pop-up gift wrap store to promote its non-alcoholic beer at Union Station.
Spotted! Ghirardelli brings its giant San Francisco sign to Toronto
The chocolate company wants to reach Torontonians during significant events in the city, like Swift’s “Eras” tour.
Why Amex is making a bigger bet on social platforms
The brand’s latest campaign aims to attract small business owners.
Amex inks multiyear F1 Americas deal
The partnership includes activations at the Canadian Grand Prix.
Heineken celebrates soccer fans to strengthen their loyalty to the brand
The brand’s latest campaign includes TV and online video advertising, as well as billboards and posters in Toronto.
Sobeys is sending motivation to Canadian Olympians
The grocer hopes to bring people together with a microsite that will house inspirational messages sent to Team Canada.
Spotted! Haribo’s creepy-cute Toronto pop-up
Publicis Canada and North Strategic are giving Toronto commuters a Halloween treat and photo-ready moment.
Spotted! Sol’s billboards help find sunny patios
The screens use real-time data to find nearby establishments best-suited for the brand’s beer.
Sleep Country takes a multi-channel approach to get young people to sleep better
Digital display ads, social media and more traditional mediums were meant to reach students of any age.
Spotted! Bonterra’s art installation for a better planet
Kruger’s more eco-conscious brand turns its tagline into a habitat for plants and pollinators.
Spotted! McCormick Canada shines a light on its brands
The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.
TIFF 2018: Lyft inks first festival partnership
The ride-sharing company will use festival touchpoints to promote its message of diversity and inclusion.
