Articles Tagged ‘North Strategic’
Kruger partners with NBA’s Scottie Barnes for media stunt
The Toronto Raptors player temporarily changed his name for a Scotties Facial Tissues campaign.
Amex targets SBOs with 360-degree campaign to boost credibility
The ‘Small Means Business’ initiative optimizes the company’s media mix, including paid social and sponsored content.
Birra Moretti aims to bring Italian togetherness to Canadians
The brand’s activation, which is being promoted through Instagram and TikTok, invites attendees to share a meal.
Sol taps into end-of-summer nostalgia for resonance
The brand says it’s refreshing its patio-focused strategy with a new, more innovative activation.
Behind the Buy: Sleep Country’s biggest media spend in 30 years
The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.
Amex accelerates cardmember acquisition with F1 activation
The brand will launch an exclusive lounge experience during the Canadian Grand Prix in Montreal.
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
Bonterra and Volkswagen aim to drive sustainable change
The collaboration includes a series of pop-ups, a national contest, in-store promotions and influencer engagement.
Behind the Buy: Heineken launches Silver with big purchase
Given the importance of the beer’s rollout, the brand says its support campaign is receiving a considerable budget.
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
Spotted! Heineken’s Union pop-up offers a break for Christmas shoppers
The brand launches a pop-up gift wrap store to promote its non-alcoholic beer at Union Station.
Spotted! Ghirardelli brings its giant San Francisco sign to Toronto
The chocolate company wants to reach Torontonians during significant events in the city, like Swift’s “Eras” tour.
Why Amex is making a bigger bet on social platforms
The brand’s latest campaign aims to attract small business owners.
Amex inks multiyear F1 Americas deal
The partnership includes activations at the Canadian Grand Prix.
