Articles Tagged ‘North Strategic’

cfEatonCentre

CF gets traditional to attract high-end shoppers

The company’s SVP of marketing on the mass luxury push it has launched to reset the mindset of potential consumers.

Copied from strategy - wegotnow

Sport Chek’s claim to basketball

With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.

blackFridayCadillacFairview

Cadillac Fairview differentiates with digital

Ahead of one of the busiest days of the year, the shopping centre’s SVP of marketing on how his team is tapping into a previously ignored platform.

Copied from strategy - CG

Canada Goose’s cinematic journey

How the brand has tapped Canadian film talent for its latest content strategy.

GArdiner OOH 8_19_15

Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

airbnb

Spotted! Airbnb hits the road

The accommodation marketplace is traveling the streets of Toronto with its first major Canadian activation.

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Transat Tours’ web series targets youth market

The Montreal-based company uses a reality web series to expose potential travellers to exciting travel possibilities.

GalaxyNote3withGear

Samsung urges consumers to take note

The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.