Articles Tagged ‘North Strategic’
CF gets traditional to attract high-end shoppers
The company’s SVP of marketing on the mass luxury push it has launched to reset the mindset of potential consumers.
Sport Chek’s claim to basketball
With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.
Cadillac Fairview differentiates with digital
Ahead of one of the busiest days of the year, the shopping centre’s SVP of marketing on how his team is tapping into a previously ignored platform.
Canada Goose’s cinematic journey
How the brand has tapped Canadian film talent for its latest content strategy.
Samsung aligns with TIFF to get phones into film-lovers hands
As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.
Spotted! Airbnb hits the road
The accommodation marketplace is traveling the streets of Toronto with its first major Canadian activation.
Transat Tours’ web series targets youth market
The Montreal-based company uses a reality web series to expose potential travellers to exciting travel possibilities.
Samsung urges consumers to take note
The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.
