Articles Tagged ‘Notch Video’

Amex goes social for new jet-set campaign

In an effort to reach male millennial travellers, the company is sticking to Facebook and Twitter, enlisting the help of influencers like Kevin Pillar.

Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

CF gets traditional to attract high-end shoppers

The company’s SVP of marketing on the mass luxury push it has launched to reset the mindset of potential consumers.