Articles Tagged ‘Ogilvy’
Behind the Buy: TD asks fans to (partially) invest in the Big Game
The bank’s latest campaign promotes its investing app supported by social, OLV and OOH.
WPP taps Kevin Johnson as president in Canada
Johnson will continue to work as CEO of GroupM as he takes on this new role.
WPP bounces back, IPG to sell off R/GA and Huge
As WPP invests big on AI, both holding companies are streamlining their operations.
TD’s new OOH is only visible to those with colour blindness
The activation promotes a tool that makes the internet more accessible.
Cannes Lions 2024: Canada hauls in 8 Media Lions
Here are the silver and bronze winners.
WPP reports solid Q2 growth
The Canadian market was one of the company’s strongest, with GroupM performing particularly well during the first half of the year.
IPG and WPP return to growth
Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.
The campaign that led to more digital for Kleenex
How the brand increased its purchase occasions through targeted Facebook buys.
Bell Media Mix plans biggest-ever Applebee’s Canada campaign
The restaurant chain is using voice-overs from local managers for radio spots, coupled with digital and TV ads in communities with an Applebee’s within 30 km.
Spotted! Magnum serves up pleasure
The Unilever-owned ice cream brand has opened its first-ever pop-up store in North America that allows visitors to create a custom Magnum ice cream bar.
Hellmann’s keeps it real
The Unilever brand is looking to build momentum for its “Real Food Movement” by turning a viral video into a new TV campaign.
HTC launches its new One
The phone company is getting in front of its target demo with a cinema, digital and event-based campaign.
Unilever introduces Fruttare
The brand is promoting the Canadian launch of its new dessert bars with a digital and TV buy.
Donald Barnes dies
The former Ogilvy managing director passed away late last week.
Dove sheds light on self-esteem issues
The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.
