Articles Tagged ‘Ogilvy’


WPP reports solid Q2 growth

The Canadian market was one of the company’s strongest, with GroupM performing particularly well during the first half of the year.

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IPG and WPP return to growth

Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.


The campaign that led to more digital for Kleenex

How the brand increased its purchase occasions through targeted Facebook buys.


Bell Media Mix plans biggest-ever Applebee’s Canada campaign

The restaurant chain is using voice-overs from local managers for radio spots, coupled with digital and TV ads in communities with an Applebee’s within 30 km.

MAGNUM - Actor Joe Manganiello visits the Magnum Pleasure Store

Spotted! Magnum serves up pleasure

The Unilever-owned ice cream brand has opened its first-ever pop-up store in North America that allows visitors to create a custom Magnum ice cream bar.


Hellmann’s keeps it real

The Unilever brand is looking to build momentum for its “Real Food Movement” by turning a viral video into a new TV campaign.


HTC launches its new One

The phone company is getting in front of its target demo with a cinema, digital and event-based campaign.


Unilever introduces Fruttare

The brand is promoting the Canadian launch of its new dessert bars with a digital and TV buy.

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Donald Barnes dies

The former Ogilvy managing director passed away late last week.


Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.


Spotted! Rashers gives runners the gift of bacon

The Toronto-based sandwich shop’s promotion encourages runners and bikers to run a route that looks like a pig in exchange for a discount.


ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

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Health Canada raises the profile on recalls

The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”


Cadbury welcomes Canadians to Joyville

The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.

DOVE - Dove and Mandy Moore unveil strong female role models

Dove Canada spotlights role models

The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.