Articles Tagged ‘Ogilvy’
Spotted! Rashers gives runners the gift of bacon
The Toronto-based sandwich shop’s promotion encourages runners and bikers to run a route that looks like a pig in exchange for a discount.
ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.
Health Canada raises the profile on recalls
The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”
Cadbury welcomes Canadians to Joyville
The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.
Dove Canada spotlights role models
The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.
American Express partners with Toronto Pearson
The credit card co is putting an emphasis on customer service with a new partnership that enables it to offer travellers a range of airport perks.
Psychology in advertising and how Smirnoff got its mojo back: Future Flash
Day one of the ICA event featured talks from Ogilvy vice chairman Rory Sutherland and Diageo VP Michelle Klein.
Dove highlights retouching
The beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.
Cadbury Dairy Milk shares the chocolate love
The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.
Dove Men+Care launches a hockey challenge
The Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.
KFC gets together with its fans
As part of MiC‘s 2012 goal of highlighting the best international campaigns, check out this contest from the Australian arm of the QSR aimed at bringing Facebook friends together.
Michael Szego is Draft’s man with the plan
The former Ogilvy head of planning joins the agency as VP, head of integrated planning.
The Verdict: Maxwell House gets an optimistic response
The coffee brand shares some of the results from its pop-up cafe with MiC.
