Articles Tagged ‘OLG’
OLG partners with Team Canada
The Ontario Lottery and Gaming Corporation has been named the Official Ontario Lottery Partner of Team Canada.
OLG drops a new clothing collection aimed at thrifters
The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.
OLG captures the essence of horseracing with a documentary
OLG’s latest effort to democratize the sport brings a look behind the scenes to Crave and TSN.
WNBA’s first game in Canada draws 15 sponsors
Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.
Google updates ad policy for gambling ads in Ontario
Would-be advertisers need to apply for certification before the legalized online gambling market launches on April 4.
20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.
OLG gets sports-betting sponsorship with NHL
The league’s first sports-betting partnership in Canada will help the crown corp promote Proline as new competitors come to market.
OLG creates a branded content series for the sports betting market
Over 800 pieces of content are being produced to help elevate the experience for sports fans and guide Proline players through their picks.
Spotted! OLG’s dreams are big enough to crush a car
Lottery spending hits the street to show people across Ontario just how big the next Lotto Max jackpot is.
Financial brands forge ahead in Toronto: Media Monitors
Meanwhile, automakers and parts dealers increase play counts significantly in Montreal.
Telcos boost radio investment in Toronto: Media Monitors
Fido buys big, online grocer Goodfood hits the top spot in Toronto, and insurance providers make a mark in Montreal.
Mediacom named media AOR for OLG
The agency’s momentum from 2020 continues with one of the country’s biggest media spenders.
Lotteries buy the top in Toronto: Media Monitors
OLG maintains the top spot in Toronto, governments surge again in Montreal and automakers continue to rise in the radio ranks.
Automakers accelerate their radio buys: Media Monitors
Domestic and international automakers boosted buys last week, but OLG and the Government of Quebec stayed on top.
Lotteries double down in Toronto: Media Monitors
QSRs still held strong in the Toronto market, while most categories dropped play counts across the board in Montreal.
