Articles Tagged ‘OLG’
Torstar is eyeing online betting
The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.
Four new sponsors join Big Brother Canada
Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.
OLG ups spend, stays at the top: Media Monitors
In Toronto, new entries from the auto industry and retailers shake up the airwaves while Montreal buyers keep a lock on the top-five.
OLG regains its lead: Media Monitors
The auto industry continues to dominate in Toronto, while Montreal’s radio spots sound similar to the week previous.
OLG back on top: Media Monitors
Financial institutions decrease their spend as the auto industry continues its run in both the Toronto and Montreal markets.
OLG knocked out of the top spot: Media Monitors
The Honda Dealers Association purchased more than 1,700 spots in the Toronto market.
Another big buy for OLG: Media Monitors
CTV also stayed on top in Montreal.
OLG, CTV stay on top: Media Monitors
BMO also held the top spot in both major cities, while Volkswagen made a newb uy.
OLG stays on top: Media Monitors
The commission made up more than 80% of the Lotto category’s total buy.
Wendy’s returns, six more join as sponsors for Big Brother
Leon’s will take over from The Brick as the grand prize furniture sponsor.
OLG hits a three-peat: Media Monitors
Despite the lottery commission’s big buy, car brands were the largest category overall in Toronto.
OLG stays on top: Media Monitors
Autos were the biggest category buy in both Toronto and Montreal, in time for the Toronto International Auto Show.
OLG makes a big buy in Toronto: Media Monitors
The lotto and gaming commission was by far the most prolific radio advertiser in Toronto, with more than twice the buy of second-place Sunwing.
OLG buys big in Toronto: Media Monitors
Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.
OLG makes a big buy in Toronto: Media Monitors
Meanwhile, CTV held onto its lead in Montreal.
