Articles Tagged ‘olive media’
New app bakes brand integrations into the recipe
U.K.-based shopping app Whisk has partnered with Allrecipes in the province, allowing for brand integrations into the shopping list generator.
Microsoft Canada grows sales team
Sarah Cotton and Marnie Pettle have both joined the company as ad solution specialists.
Olive Media adds audience engagement metrics
The online sales rep company says adding Moat Analytics is a step forward in moving beyond measuring click-through rates.
Tapad sets sights on Canada
The cross-device marketing technology platform’s president Ben Regensburger on why Canada was next on its list for foreign expansion.
Olive Media adds new native option
The company has partnered with Nativo to introduce True Native, a new product that keeps visitors on the pages of publishers when they click on native ads.
Auto sector leads programmatic spending in Canada: Casale
New data from Index by Casale Media shows global auto brands are embracing programmatic while the domestic telco and retail sectors lag.
Olive Media reorganizes
The digital marketing firm has named three new VPs and realigned its product offerings into tiers focused on publisher brands, audience and its programmatic platform.
Olive Media promotes Smith to president
Theresa Smith tells MiC about the new role and the company’s upcoming effort to reposition itself in the market.
AOL Canada hires new video and mobile monetization manager
Marla Natoli comes on board as the company builds on growth in video and mobile sectors.
Olive Media signs with Casale for its Private Exchange
The company’s VP of performance media tells MiC why it is giving clients the option to work with Casale Media’s Index Platform.
Olive Media expands auto reach
The company is now representing mobile ad inventory for Jumpstart Automotive’s group of apps.
Microsoft introduces the new Office
The tech company is promoting its Office 365 software suite with a homepage takeover that leverages the New York Times‘ new Vortex display unit.
Young Lions and Young Marketers winners announced
The winners of the Globe and Mail-sponsored Canadian awards were announced this afternoon at the CMDC conference.
Olive Media announces new hires
The online advertising company has added six new people, including a VP, Ray Philipose, to its staff.
Olive Media inks digital deal with Sports Illustrated
The company will represent the digital ad inventory for the men’s publication, offering rich media ad units and sponsorship opportunities.
