Articles Tagged ‘Olympics’
Why major events call for cross-platform campaigns
On short-form video platforms, repurposed TV ads work better than creator-led ads: Study
CF partners with Team Canada to encourage kids to play sports
As part of the initiative, a huge play area at the CF Toronto Eaton Centre is being opened to the public.
Air Canada renews partnership with Canada’s Olympic and Paralympic teams
The partnership, which began in 1988, is set to cover all games until 2030.
Omnicom kicks off the year with positive financial results
The company expects to grow by 4% to 5% this year with its recent acquisition of Flywheel Digital.
NielsenIQ isolates five trends for FMCG during sports season
Consumers want healthier snacks to snack on during games, they’re hosting more celebrations around sporting events, and more trends to watch for 2024.
As some brands lie in wait, Twitter builds out Olympic offering
Due to controversy, the platform’s head of sports believes some advertisers may wait for the Games to begin before mounting their campaigns.
Olympics officially rescheduled for July 2021
With the newest change, that means there will be two sets of Olympic Games within seven months.
How plans could shift depending on the IOC’s Tokyo decision
The news came Sunday evening and companies like Kinetic are already in talks with clients about shifting spend to next year.
How digital shifts will affect the Olympics
A new study by MIQ shows that there’s a strong digital appetite for the Olympics, but CPMs are also on the rise.
Olympic engagement down: study
Millennials boasted the most dramatic drop in how closely they followed the games.
Olympic reach is down from Sochi
Plus, peak audiences for key events failed to graze some of the AMAs from 2014.
How PyeongChang is faring with viewers so far
So far, nearly 30 million Canadians have tuned into coverage. But will the changes to men’s hockey affect audiences?
ICYMI: CBC’s Olympics schedule, Bell’s big Let’s Talk numbers
CBC will broadcast a total of 21 hours of Olympic content per day, 18 of them being live.
Cadillac Fairview taps experiential, digital for Olympics
The commercial real estate company is targeting young Canadians with an optimistic approach.
RBC Training Ground grows as Olympic season kicks off
More amateur athletes get a chance to prove their mettle as the financial institution readies its Olympic campaign.
