Articles Tagged ‘OMD Canada’
Spotted! Warner Bros. Pictures Canada brings Minecraft to life
With the walk-in exhibition, the studio is offering Yorkdale Mall visitors a peek into the world of the movie.
Frito Lay signs its largest-ever women’s sports sponsorship for World Cup
Championing role models for young girls will be a core message in the company’s activations.
Attention to advertising is getting harder to achieve
New research from OMD Canada and Twitter Canada shows the correlation of attention and sales lifts.
McD’s drops daily deals on Twitter
OMD activates a Canadian first for the QSR to drive digital engagement.
Media AOY Silver: OMD Canada amps up solution arsenal
OMD Canada’s CEO Cathy Collier says the media agency is focused on making ‘better decisions faster’ this year and beyond.
Some publishers face Ads.txt errors: report
While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.
OMD wins Mountain Equipment Co-op
The Omnicom shop will hit the ground running with four campaigns in the next two months.
Media agencies blowing up on the AToMiC shortlist
Five media shops are in contention for work across beer, CPG, automotive and airline brands.
OMD Canada names its first chief client officer
Toronto managing director John Killam takes a bigger role on the senior management team.
Mercedes-Benz embarks on its biggest AMG campaign
The focus is a cinema buy tapping into Cineplex’s enhanced seating options.
Touche named strategy’s Media Agency of the Year
OMD and Mindshare shared the podium, while Alain Desormiers was named Media Agency Leader of the Year at the annual event.
What’s driving change at media agencies?
From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.
Ancestry digs into Canada’s history with CBC
Details on the brand stepping into branded vignettes with the pubcaster.
OMD takes Warc Media Gold
The agency won for its work on Destination’s Canada that combined content with addressable data
